SwagHer Magazine is an empowerment publication for women of color and the Black community both online and in print. SwagHer is centered around self love, entrepreneurship, health, and positive urban news and lifestyles.
The magazine was founded July 1, 2010 in Baton Rouge, LA, by its publisher Francheska “Fancy” Felder. Initially it was only online but in 2014, the magazine began offering printed issues,which carries its bigger news stories and exclusives. SwagHer then relocated to Atlanta, GA due to the support it was receiving in that area. Since then it has grown into a virtual team with members such as contributors, marketing representatives, and brand ambassadors across the United States. Since then the magazine has also featured iconic ﬁgures such as Vice President of Lockheed Martin and celebs like Kandi Burruss- Tucker, Jewel Tankard, Leandria Johnson, and Tianna Von Johnson.SwagHer also began offering brand management and public relations services at this time as well.